Case study

B2B lead generation

59% · More B2B leads

45% · Better lead quality

35% · Better click-to-lead

01 / Approach and results

The demand-generation challenge

The challenge

Scale qualified demand for a B2B reseller marketplace while improving lead quality, conversion, and acquisition efficiency.

Demand-generation dashboard · Select to enlarge

Acquisition and engagement dashboard · Select to enlarge

Performance trend comparison · Select to enlarge

02 / Approach and results

Audience testing and account optimisation

Audience signals

Continuously tested audience signals to improve targeting. The original case reports a 95% reduction in CPL compared with the earlier audiences.

Account structure and optimisation

Created a scalable account structure across advertising channels, supported by automated APIs for real-time optimisation.

Audience and campaign results · Select to enlarge

Campaign optimisation report · Select to enlarge

03 / Approach and results

Creative and landing-page conversion

Landing pages and forms

Optimised advertising copy, landing pages, and forms. Lead quality improved 45%, click-to-lead conversion improved 35%, and a CRO workstream reported a 36% improvement in lead-to-sale conversion.

Seller acquisition creative · Select to enlarge

Reseller campaign creative · Select to enlarge

Online business launch creative · Select to enlarge

Audience-specific creative tests · Select to enlarge

Reseller landing-page experience · Select to enlarge

04 / Approach and results

Results and measurement

The core demand-generation programme reported 59% lead growth with 10% higher sales conversion. The original page also reports a separate 105% increase in demos/leads without a clear period; that figure is not combined with the 59% programme result.

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