Cleartrip
32% lower advertising cost of sales
The challenge
Scale Flights, Hotels, Buses, Trains, and Holidays while improving portfolio-level efficiency.
The approach
- Introduced ROI-led budget allocation and performance governance across the portfolio.
- Redesigned app taxonomy and deep-linking across 200+ user paths with product teams.
- Connected lifecycle interventions and cross-category opportunities to retention.
The outcome
- ACOS improved from 3.8% to 2.6%, a reported 32% reduction.
- D30 retention doubled from 12% to 24%.
- Conversion improved from 1.79% to 2.30%, a reported 28% lift.
Resume and LinkedIn profile supplied by Sourabh; Cleartrip role, September 2025–present.