Dailyhunt / LocalPlay
5× user growth in 12 months
The challenge
Expand a multi-app portfolio into new markets while keeping acquisition efficient.
The approach
- Built go-to-market and acquisition strategies for new geographies.
- Connected ASO, content discovery, and product positioning.
- Optimised channels and cohorts around acquisition cost and customer value.
The outcome
- Portfolio scaled to 15M+ monthly active users.
- 75% organic traffic growth and 40% conversion improvement.
- 35% lower CAC while maintaining a 3:1 LTV:CAC ratio.
Resume and LinkedIn profile supplied by Sourabh; Dailyhunt / LocalPlay experience, February 2019–April 2022.