Case study
Dishpal: app and digital growth
01 / Approach and results
Checkout and order quality
Checkout: reduce cart abandonment
Reduced cart abandonment 45%. Shortened checkout-to-payment from five steps to two, improved payment gateways and payment options, and enabled guest orders while retaining account information for subsequent purchases.
Order quality and activation
Incentivised wallet recharges and used expiry reminders to support orders. Restricted fraudulent users and problematic locations, introduced prepaid non-refundable orders in high-return areas, and refined targeting and creative around checkout concerns.
02 / Approach and results
Retention and Google app acquisition
Retention with fewer resources
When budgets were reduced and CleverTap was unavailable, revised ASO, social and moment-based marketing, recommendations, promotions, and personalised messaging. Used Firebase pushes for frequent purchasers, high-AOV users, and key revenue cohorts. Built daily, weekly, and monthly in-app engagement plans with relevant, restrained messaging.
Google app campaigns
Researched and rebuilt the campaign structure. Grouped category search terms by theme, expanded negative-keyword coverage, improved copy around customer intent, and allocated more budget to stronger segments. Tested structure, strategy, copy, pricing, images, videos, and USPs before scaling. The original case reports a 75% conversion improvement.
03 / Approach and results
SEO: from audit to organic orders
SEO: audit and execution
Audited the website, rebuilt on-page SEO, investigated toxic links and a Google penalty, and revised search-term analysis and content distribution. Compared competitor rankings, landing pages, and content weekly. The audit took two weeks, followed by a month for the roadmap and strategy.
SEO: measured results
Within three months, average CTR improved from 0.8% to 1.3% and organic revenue increased 35%. Six months of refinement improved both traffic and relevance for competitive keywords. The case reports 2× relevant organic clicks and 30% incremental orders.
04 / Approach and results
Acquisition and lifecycle growth
Acquisition and lifecycle
The original page reports 170% growth in new users. The broader programme combined SEO/ASO, paid media restructuring, promotion strategy, customer-informed creative, competitor research, and lifecycle journeys. Revenue figures differ between the original summary and detail pages, so they are not used as a headline result.
05 / Approach and results
Burger and pizza campaign
Burger and pizza campaign
Cost per first order fell 64% in this specific campaign. Creative themes included cheese pulls, friends’ parties, movie nights, late-night snacking, and promotions. Audiences included relevant interests, purchaser lookalikes, and frequent menu visitors who had not ordered. Combined creative, audience, location, and promotion tests were refined over roughly two weeks before scaling.
