Junglee Games
28% lower customer acquisition cost
The challenge
Improve acquisition efficiency and downstream player value across regional audiences.
The approach
- Built acquisition playbooks across 12+ regional cohorts and six-plus channels.
- Tested creative and channel mixes to improve registration conversion.
- Connected acquisition with predictive churn interventions and lifetime value.
The outcome
- 28% reduction in CAC and 35% improvement in ROAS.
- 20% lower registration drop-off.
- 15% increase in lifetime value.
Resume and LinkedIn profile supplied by Sourabh; Junglee Games experience in 2025.