Case study
GOAT Brand Labs: marketplace growth
01 / Approach and results
Mattress: scale with stronger economics
Mattress and home décor
High competition made it difficult to maintain ACOS while scaling. Researched top-selling products, competitors, and ASIN opportunities. Recommended an account structure for everyday demand and a defensive category playbook.
Mattress: timeline and result
Month one focused on catalogue and ASIN fixes and internal account issues. By month three, campaigns were tested and scaled. ACOS improved from 19% to 8%, with a reported top-two category sales position on Amazon.
02 / Approach and results
Electronics: rebuild the route to profitability
D2C electronics
Competition with established brands such as boAt made CAC relative to average order value unsustainable. The brand needed a ROAS of 5× to reach its profitability target. Reworked A+ store content with relevant influencers, optimised the catalogue, selected ASINs, and targeted competitor products with weaker ratings or product issues.
Electronics: result
The case reports 10× ROAS at 9.42% ACOS and a 95% new-to-brand result for branded campaigns. These electronics results belong to a separate engagement from the mattress business.
03 / Approach and results
Home appliances and accessories
The original portfolio includes these account reports for home appliances and accessories. Review the sales trend alongside the campaign-level results; these belong to a separate engagement from the mattress and electronics cases.
04 / Approach and results
Skin care: focus a limited budget
Skin care and wellness
A limited-budget brand faced much larger competitors. Selected sponsored-brand and sponsored-product opportunities rather than entering every bidding contest. Targeted ASINs with strong organic demand and limited paid competition. Allocated keywords across generic demand (50%), competition (30%), and brand (20%). The original case reports ACOS 70% lower, without specifying the comparison period.
05 / Approach and results
Kidswear: connect media with inventory
Kidswear
Monthly sales had not exceeded 0.6M. Limited collections and age-group stockouts constrained growth. Restructured campaigns for inventory clearance and everyday demand using ASIN, keyword, brand, and display-retargeting campaigns. Competitor spend and bid patterns guided the mix. Revenue reached 2.5M while ACOS improved from 39% to 19%.
