Case study
SaaS SEO and demand generation
2.5× · Organic traffic
1.2× · Demand leads
5,000+ · Keywords in top 5
01 / Approach and results
Relevant discovery and engagement
The challenge
Improve relevant search discovery and turn organic traffic into demand for a SaaS business.
Keyword relevance and engagement
Optimised targeting for relevant search terms. The original case reports a reduction in bounce rate to 50%.
02 / Approach and results
Organic traffic and demand
Organic traffic and demand
Organic traffic grew 2.5×, producing 1.2× growth in demand leads in the detailed results. These are separate metrics: traffic growth is not presented as equivalent to lead growth.
03 / Approach and results
Search visibility
Search visibility
The original case reports more than 5,000 keywords ranking within the top five search results. The screenshots below preserve the original campaign evidence.
