Swiggy
3× year-on-year revenue scale
The challenge
Scale customer acquisition while improving CAC, conversion, and payback.
The approach
- Built AI-driven bidding to connect media optimisation with business outcomes.
- Partnered with Product on discount-engine mechanics and rollout.
- Developed segmentation and personalised lifecycle journeys with Product and Data Science.
The outcome
- 3× YoY revenue scale alongside a 40% CAC reduction.
- ROAS improved from 2.5× to 6×.
- Payback reduced from three months to under one month.
Resume and LinkedIn profile supplied by Sourabh; Swiggy role, April 2022–February 2025.