SOCIAL MEDIA AND BRAND

Give the brand
a sharper voice.

I help teams turn customer insight into content, social campaigns, creator partnerships, and brand moments that support growth.

WHAT I CAN HELP WITH

Social work with a job to do.

Good social marketing is not a content calendar for its own sake. It should build memory, preference, trust, or action for the business.

Brand positioning

Audience, category, message, proof points, and a clear reason for the brand to matter.

Content systems

Content pillars, formats, briefs, editorial rhythms, creator inputs, and a repeatable way to produce useful work.

Social campaigns

Campaign ideas, platform roles, creative territories, launch plans, and the measures that connect attention to growth.

Creator and partnership strategy

Partner selection, briefs, audience fit, content direction, and learning loops for collaborations that feel credible.

Community and reputation

Conversation themes, response principles, listening, ORM, and the moments that turn customers into advocates.

Brand-meets-performance

Translate the best brand learning into paid creative, landing pages, acquisition messages, and demand capture.

RELEVANT EXPERIENCE

Experience includes brand and growth work at Cleartrip, Swiggy, Dailyhunt, and for consumer and marketplace businesses across categories.

Send the social profile or campaign you want to improve. I’ll use the first conversation to identify the clearest strategic opportunity.