ICP and audience signals
01Segments, intent signals, competitor audiences, account priorities, and a sharper view of who should hear from you.
B2B DEMAND GENERATION
More qualified
conversations.
I help B2B and reseller businesses turn audience signals, paid media, landing pages, and sales handoff into a cleaner pipeline.
Request a free B2B auditWHAT I CAN HELP WITH
Make the path to a good lead easier.
B2B growth improves when targeting, message, page, form, and sales follow-up work as one system. The goal is not just more leads; it is more useful conversations.
Demand strategy
02Channel roles, messaging, offers, content, paid search, paid social, and the plan to create and capture demand.
Landing pages and CRO
03Page structure, proof, forms, friction, copy, speed, and the reasons good traffic becomes poor conversion.
Lead quality and routing
04Lead definitions, qualification, handoff, feedback from sales, and a measurement loop that improves targeting.
Account architecture
05Scalable campaign structures, audience testing, automation, and reporting across channels.
Pipeline reporting
06Connect spend to qualified demand, sales conversion, velocity, and the business metric leaders actually use.
RELEVANT EXPERIENCE
B2B reseller · SaaS demand generation · Kodo and growth-stage teams
Selected B2B work includes a reported 59% increase in leads, 45% improvement in lead quality, and 35% improvement in click-to-lead conversion.
See the selected workIs your team getting enough signal from marketing?
Send the website and the definition of a good lead. I’ll use the first conversation to find the biggest gap between demand and pipeline.