Channel strategy
01Google Search, Meta, Google App campaigns, Apple Ads, UAC, programmatic, and the right role for each channel.
PAID MEDIA AND CONVERSION
Spend with intent.
Learn faster.
I build paid-media systems that connect channel strategy, creative, landing pages, and customer economics.
Request a free paid media auditWHAT I CAN HELP WITH
Performance marketing with a commercial lens.
Better performance comes from understanding the customer, the offer, the creative, and the economics together—not from endlessly moving budgets around.
Creative testing
02Briefs, messaging, formats, audiences, hooks, and test design that create learning instead of noise.
Account architecture
03Campaign structures, keyword themes, negatives, product groups, budgets, and naming systems that scale cleanly.
Funnel and CRO
04Landing pages, checkout, forms, offers, app journeys, and the friction points between click and conversion.
Budget governance
05Scenario planning, marginal returns, cohort economics, payback, ACOS, CAC, ROAS, and stop-or-scale rules.
Reporting and experiments
06Weekly reviews, test backlogs, incrementality questions, and dashboards that connect spend to business outcomes.
RELEVANT EXPERIENCE
Swiggy · Cleartrip · Essence Media
Selected evidence includes ROAS improvement from 2.5× to 6× at Swiggy, 32% ACOS reduction at Cleartrip, and 47% CPA reduction for a D2C account.
See the selected workWant to know what to scale next?
Send your channel mix and the business metric that matters most. I’ll use the first conversation to frame a practical performance review.