Cohort and funnel analysis
01Define activation, retention, repeat purchase, payback, and the user segments that actually matter.
RETENTION AND MEASUREMENT
Make growth
stick.
I help teams understand what creates repeat value, then build the lifecycle, attribution, and reporting systems to grow it.
Request a free retention auditWHAT I CAN HELP WITH
Less leakage. Better decisions.
Acquisition can look healthy while the business leaks value after the first click. I connect cohorts, journeys, product moments, and reporting to find the leak.
Lifecycle journeys
02Push, email, in-app, CRM, personalisation, cross-sell, and no-spam communication plans for valuable cohorts.
Attribution foundations
03Event taxonomies, source-of-truth decisions, deep links, channel measurement, and data accuracy checks.
MarTech architecture
04GA4, Firebase, AppsFlyer, CDP, Braze, MoEngage, CleverTap, and the operating layer your team can maintain.
Experimentation
05Hypotheses, prioritisation, guardrails, test design, and a record of what the business has learned.
Executive reporting
06Dashboards and reviews that make it easy to decide where the next budget, hour, or hire should go.
RELEVANT EXPERIENCE
Cleartrip · Swiggy · Food-tech growth
Selected evidence includes D30 retention doubling from 12% to 24% at Cleartrip, 40% retention lift on Swiggy’s Project D, and a reported 45% reduction in food-tech cart abandonment.
See the selected workWhere is your funnel leaking value?
Send your product or funnel context. I’ll use the first conversation to point to the metric and journey worth investigating first.