Campaign strategy
01Google App campaigns, Meta, Apple Ads, channel mix, budget allocation, cohort design, and measurement plans built around customer value.
APP GROWTH AND ACQUISITION
More than installs.
Better customers.
I help app teams build a growth system that connects campaigns, creative, product experience, and retention.
Request a free app growth auditWHAT I CAN HELP WITH
From the first impression to the next transaction.
App growth works when every part of the journey is pulling in the same direction. I bring the acquisition, product, data, and lifecycle decisions into one operating view.
Creative direction
02Creative briefs, concept territories, testing roadmaps, hooks, formats, and feedback loops that turn user insight into better ads.
Competition intelligence
03Category mapping, competitor messaging, offer and pricing signals, store-page reviews, and the gaps that create a sharper position.
MarTech and attribution
04AppsFlyer or Firebase foundations, event taxonomy, deep links, dashboards, and reliable reporting across the funnel.
Activation and retention
05Onboarding, first-value moments, CRM journeys, cohort analysis, predictive churn, and experiments that improve D30 value.
Growth operating rhythm
06Weekly performance reviews, clear owners, experiment backlogs, and a decision framework for what to scale, fix, or stop.
RELEVANT EXPERIENCE
Cleartrip · Swiggy · Dailyhunt · Junglee Games
Selected evidence includes 3× YoY revenue scale with a 40% CAC reduction at Swiggy, 5× user growth in 12 months at Dailyhunt, and a reported 28% CAC reduction at Junglee Games.
See the selected workNeed a sharper app growth plan?
Send the app link and the growth question you are wrestling with. I’ll use the first conversation to point to the highest-leverage next step.