App growth and acquisition
Acquire users who activate, transact, and return. Connect paid acquisition with onboarding and retention.
Explore app growth and acquisition →FRACTIONAL CMO · APP & MARKETPLACE GROWTH
Not a typical consultant.
Your growth
partner.
I help apps, marketplaces, D2C, and founder-led brands acquire better customers, build repeat usage, and turn marketing into profitable growth.
Mindset marketing for teams that need strategy, execution, measurement, and accountability from one senior growth partner.
$48M+Media spend managed
320M+Ad revenue generated
100+Brands consulted
8XAggregated ROAS
SOURABH MUKHERJEE
Marketing × Product × Commercials
BRANDS & SCALE
100+ Brands & counting across apps, marketplaces, D2C, B2B, and consumer internet.
320M+Ad revenue generated
$48M+Media spend managed
15+Countries served
8XAggregated ROAS
Experience built at
Selected consulting and brand experience
TerabotsPepe JeansGobi Maps
Free growth audit
Get a free lead-generation audit.
Share your link and your biggest challenge. I will review the visible journey and send back three practical observations you can act on.
I’ll review acquisition, store presence, onboarding, and retention opportunities.
App and store funnelPaid ads and landing flowMarketplace conversionSEO, ASO, and demand capture
02 / SERVICES I OFFER
Services I offer
From finding your growth constraint to fixing the funnel, I connect the work to the economics of your business.
Marketplace growth
Build a category and channel strategy that improves discovery, conversion, and advertising efficiency.
Explore marketplace growth →Fractional CMO
Senior marketing leadership for founders who need a clear strategy, a focused team, and hands-on execution.
Explore CMO support →SEO and ASO
Help the right customers find you. Align technical SEO, search intent, content, and app store conversion.
Explore SEO and ASO →Paid media and conversion
Connect search demand and creative testing to better customer economics, from the first click to the first order.
Explore paid media and conversion →Retention and measurement
Build lifecycle journeys, reliable attribution, and reporting that shows where to invest your next marketing budget.
Explore retention and measurement →LinkedIn personal branding
Build founder and leadership visibility with positioning, content pillars, post strategy, and audience growth.
Discuss LinkedIn growth →Agency scaling and expansion
Help agencies sharpen positioning, improve lead generation, scale delivery systems, and expand into new markets.
Discuss agency scaling →Social media and brand
Content strategy, campaign planning, creator partnerships, and reporting.
Explore social media and brand →B2B demand generation
Competitor research, demand generation, lead qualification, and sales alignment.
Explore B2B demand generation →03 / SELECTED WORK
Case studies
Selected outcomes from in-house leadership roles and consulting engagements. Explore the challenge, the work, and the result.
Showing all 9 case studies
Cleartrip
Travel · Career experience
32%lower advertising cost of sales
Grow a travel portfolio. Improve the economics.
Acquisition, product journeys, and lifecycle growth across five travel lines of business.
View detailed studySwiggy
Food delivery & quick commerce · Career experience
3×year-on-year revenue scale
Scale acquisition around customer value.
Performance and retention work across Food Delivery, Instamart, and Dineout.
View detailed studyGOAT Brand Labs
Home & lifestyle · Consulting case study
19% → 8%advertising cost of sales
Find room to scale in a crowded category.
A mattress and home décor brand needed growth without escalating advertising costs.
View detailed studyDailyhunt / LocalPlay
Content & gaming · Career experience
5×user growth in 12 months
Connect new-market launches with app discovery.
Growth across four apps and five-plus geographies, supported by acquisition and ASO.
View detailed studyWakeup / Sleepyhead
Home & lifestyle · Consulting case study
+700%revenue growth over nine months
Build a repeatable route from launch to scale.
Two distinct engagements for an established mattress brand and an early-stage challenger.
View detailed studyDishpal
US & Canada · Consulting case study
45%reduction in cart abandonment
Remove the friction between intent and order.
App acquisition, checkout improvements, and lifecycle engagement for a food-tech business.
View detailed studyGaming · Career experience
28%lower customer acquisition cost
Make acquisition more relevant to each cohort.
Regional acquisition and experimentation across Poker, Ludo, and HowZat.
View detailed studyB2B reseller marketplace
Demand generation · Consulting case study
+59%growth in B2B leads
Improve the path from qualified interest to lead.
Audience testing, landing-page improvements, and a scalable paid media structure.
View detailed studySaaS organic discovery
SEO & demand generation · Consulting case study
2.5×organic traffic growth
Turn relevant search demand into discovery.
Search-intent optimisation to build a stronger organic acquisition channel.
View detailed studyResults reflect specific past engagements and their measurement periods. Career experience is identified separately from consulting work.
Why work with me
We might be the one if this sounds like you.
If you have worked with agencies that treated you like just another account, or you are wondering where the marketing money actually went, you are not the only one.
I work like a partner, not like a traditional agency or consultant. The point is not more activity. The point is clearer priorities, sharper accountability, and better growth economics.
Here is who I work best with:
App-first businessesMarketplaces and D2C brandsFounder-led growth teamsAgencies scaling into new markets
We treat your budget like it's our own.
Channel mix, spend, creative, and funnel priorities are handled with the same discipline I would expect on my own P&L.
No blame games. Only accountability.
You get clear ownership on what is working, what is not, and what needs to change next.
Partners, not vendors.
I work directly with founders and teams across acquisition, app/store experience, marketplaces, SEO, lifecycle, measurement, and commercial decisions.
Multi-platform growth
Google, Meta, Apple Search Ads, SEO, ASO, Amazon, Flipkart, CRM, LinkedIn, and analytics connected into one growth system.
05 / IN THEIR WORDS
What people say
Recommendations from the website and fractional CMO portfolio. Quotes are excerpts; roles reflect those sources.
I had the pleasure of working with Sourabh briefly, i felt his accountability and ownership to be outstanding and his grasp on digital marketing assuring
Sourabh is a quick learner and possesses great knowledge in digital domain. His thinking ability makes his strategic decisions accurate and apt.
“Sourabh played a pivotal role in strengthening our growth strategy and driving impactful brand initiatives. His strategic thinking, performance marketing expertise and ability to execute with speed helped us scale user acquisition and brand visibility in a highly competitive market.”
“Sourabh is a rare combination of strategic thinking, execution excellence and a growth-first mindset. He brings clarity, ownership and a data-driven approach to everything he does.”
“Sourabh combines strategic thinking with execution excellence. He has a strong ability to scale brands through performance and brand building.”
06 / HOW WE WORK TOGETHER
Ways to work together
Match the engagement to your challenge, your team, and the stage of your business.
Fractional CMO
For founders who need senior marketing ownership and a partner to lead the work.
- Growth strategy and operating priorities
- Team and agency direction
- Budget planning and performance reviews
Growth project
For a defined challenge: a launch, a funnel reset, a channel opportunity, or a growth audit.
- Clear scope and success measures
- Typically a 2–3 month engagement
- A practical plan and hands-on execution
Strategic advisory
For founders and marketing leaders who want an experienced partner to sharpen decisions.
- Growth roadmap and prioritisation
- GTM and positioning reviews
- Channel, team, and measurement guidance
A CLEAR STARTING POINT
How we work
- 01
Understand the business
Start with your goals, customer journey, team, and economics.
- 02
Prioritise the opportunities
Agree on the growth levers, scope, and measures that matter.
- 03
Execute, learn, and improve
Bring the team and channels together, then use results to guide the next decision.
LET’S BUILD YOUR NEXT STAGE
What’s holding
your growth back?
Let’s talk about your business, your goals,
and where I could help.